Mike Gerrish

Mike Gerrish

Vice President, Marketing and Customer Experience, Chief Marketing and Experience Officer

Mike Gerrish is Vice President, Chief Marketing and Experience Officer of Blue Cross and Blue Shield of Kansas (BCBSKS), the state’s largest and only locally owned health insurance provider. As a mutually owned, not-for-profit health plan, BCBSKS serves nearly one million members with the state’s largest provider network and award-winning customer service.

Gerrish plays a critical role in shaping the company’s brand image, acquiring and retaining membership, driving customer engagement and loyalty, and delivering exceptional experiences to improve overall satisfaction. He has a passion for listening and understanding to customers to promote our best products and services to them and create ongoing positive experiences. He has served in this role since joining the company in 2020.

Prior to joining BCBSKS, he spent 11 years with Wellmark Blue Cross Blue Shield in Iowa, most recently as Vice President of Marketing, and also led global retail communications at Payless ShoeSource in Topeka, and corporate communications at Discover Financial Services.

A graduate of Western Illinois University, he earned his bachelor's degree in communications and human relations and his master's degree in organizational communication. He is also a graduate of the Kansas Chamber's Leadership Kansas program. Currently he is enrolled at Michigan State University pursuing a Master of Science in customer experience management. As a continuous learner, he also has helped others pursue their education goals through the development and funding of the 3M Communications Scholarship focused on giving low opportunity/high potential students scholarships to offset tuition costs.