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News Releases - 2016

October 11, 2016

Young Kansans to Reap Health and Learning Benefits as Blue Cross and Blue Shield of Kansas Brings GoNoodle Plus to Area Elementary Classrooms

Research supports short bursts of movement throughout the day improve student behavior, focus, cognition and overall health

Not only is it hard to sit still in a classroom desk all day, it's not good for either the brain or the body. Helping teachers create opportunities to integrate short bursts of physical activity throughout the school day is the reason Blue Cross and Blue Shield of Kansas is sponsoring GoNoodle Plus in a growing number of elementary school classrooms.

In the first year of a multi-year agreement with GoNoodle, Blue Cross and Blue Shield of Kansas is providing all elementary school teachers in 14 counties with free access to GoNoodle Plus, including teachers in Allen, Douglas, Jefferson, Leavenworth, Miami and Shawnee counties. These six counties are in addition to the eight counties previously selected for the Pathways to a Healthy Kansas grant program: Atchison, Barton, Bourbon, Crawford, Franklin, Kearny, Reno and Wichita. For the 2016-17 school year, GoNoodle Plus could reach as many as 55,134 students and 2,758 teachers. Blue Cross expects to expand the program into at least nine more counties for the 2017-2018 school year.

"With a background in education, I appreciate the work teachers do to help students expel pent-up energy so they can focus their attention on the lesson," said Andrew C. Corbin, BCBSKS president/CEO. "GoNoodle is designed to help children move throughout the day – which is good for their physical health – but also provides an opportunity to improve classroom engagement by giving teachers a tool that channels students' natural energy to improve behavior, focus and achievement."

GoNoodle is an online suite of interactive movement videos which helps teachers motivate and engage students with three to five minute moderate to vigorous exercises they can perform next to their desks. According to the Centers for Disease Control and Prevention (CDC), only one-quarter of today’s youth meet the current recommendation of at least 60 minutes of physical activity per day. With childhood obesity a pressing issue across Kansas, incorporating precious minutes of movement into students’ days has become more important than ever.

GoNoodle will help Kansas students accumulate vital movement minutes with entertaining experiences that feature high-energy dance music, fitness routines, virtual field trips and physical challenges. Through increased movement in the classroom, these elementary students are not only improving their health but also boosting their cognitive processing, focus and academic performance.

"Regular physical activity is critically important to the healthy development of kids. And, we know healthy kids do better in school,” said Scott McQuigg, CEO and co-founder of GoNoodle. “Thanks to the generous sponsorship of Blue Cross and Blue Shield of Kansas, it’s great to see GoNoodle help make Kansas classrooms active spaces where kids can earn important minutes of physical activity while also enhancing learning."

To use GoNoodle, teachers need to have a computer with an Internet connection and a shared screen such as a projector or interactive whiteboard. Short movement videos incorporate kinesthetic and active learning principles by closely tying movement with core content. Both energizing and calming videos are available to help teachers channel students’ energy for good while incorporating math, spelling and vocabulary; with more than 250 online movement videos, including this exclusive access to GoNoodle Plus videos that bring movement and core-subjects together to develop fluency in grade-specific math and English language arts (ELA) topics, teachers in the 14 BCBSKS-sponsored counties have free access by signing up at gonoodle.com.

About Blue Cross and Blue Shield of Kansas

For nearly 75 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust with its members and contracting providers by providing outstanding customer service while quickly and accurately processing claims; fairly administering benefit plans and contracts; offering programs, services and tools to help members improve or maintain their health; and operating under the highest ethical standards while being good stewards of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross Blue Shield Association and is the state’s largest insurer, serving all Kansas counties except Johnson and Wyandotte. For more information, visit bcbsks.com.

About GoNoodle

GoNoodle (launched in 2013), gets kids moving to be their smartest, strongest, bravest, silliest, bestest selves. Short, interactive movement videos and games make it awesomely simple and fun to incorporate movement into every part of the day with dancing, stretching, running and even mindfulness activities. At school, teachers use GoNoodle to keep students energized, engaged, and active inside the classroom. At home, GoNoodle turns screen time into active time, so families can have fun and get moving together. Currently, more than 10 million kids and over 500,000 teachers worldwide use GoNoodle each month. GoNoodle is used in 75% of U.S. public elementary schools in all 50 states and in schools around the world in 175 countries (90% of countries on earth are GoNoodle’ing!). Nearly 1.5 million families use GoNoodle at home either through the website or the recently released Apple TV app. Learn more at www.gonoodle.com.


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