Wichita Open Announces New Title Sponsor, Tournament Name

WICHITA, Kansas – Blue Cross and Blue Shield of Kansas, a longtime partner and supporter of community activities and health initiatives throughout the state, will become the title sponsor of Wichita’s premier professional golf event on the Korn Ferry Tour, as announced today by tournament officials.

Renamed the Blue Cross and Blue Shield of Kansas Wichita Open Benefitting KU Wichita Pediatrics, the 34th playing of the Korn Ferry Tour event will take place June 15-18, 2023, with tournament related activities and events beginning June 8. Featuring the next generation of PGA TOUR stars, the Blue Cross and Blue Shield of Kansas Wichita Open Benefitting KU Wichita Pediatrics will once again be contested at Crestview Country Club, with the purse increasing to $1 million for the first time in tournament history.

The title sponsor announcement was made this afternoon by Tournament Director Dusty Buell and Matt All, President/CEO of Blue Cross and Blue Shield of Kansas. The title sponsorship will run through the 2025 playing of the Blue Cross and Blue Shield of Kansas Wichita Open Benefitting KU Wichita Pediatrics.

“We are so pleased to have Blue Cross and Blue Shield of Kansas as our event sponsor,” Buell said. “They have been a prominent member of the tournament’s Ambassadors and corporate supporters for many years.  With today’s announcement of the three-year title sponsorship agreement, our tournament – which has been part of the Korn Ferry Tour for more than three decades – will continue to grow unlike ever before. Partnering with Blue Cross and Blue Shield of Kansas will also assist the tournament with its tradition of supporting local charities and making a positive impact on the community.”

Since the inaugural event in 1990, the Wichita tournament has generated over $3,000,000 for youth programs and charities in metro Wichita.

“We want to make Kansas a better place than it was yesterday.  While we do that through our work as a health insurance company, we also do that by partnering with and supporting community events and organizations that aim to make Kansas a better place to live, work and raise a family,” All said. “By partnering with the Wichita Open and KU Wichita Pediatrics, we’re helping improve the health of children in the communities we serve.”

As part of the title sponsorship announcement, Buell confirmed that tournament officials reached agreement with the PGA TOUR to hold the event through 2027. Crestview Country Club, host venue of the Wichita Open since 2001, also signed on to host the tournament through 2027.

“As one of the original events from our inaugural 1990 schedule, we are thrilled to see the Wichita Open partner with Blue Cross and Blue Shield of Kansas, both for the immediate and long-term impact on this tournament and the local community,” said Korn Ferry Tour President Alex Baldwin. “We are honored to have Blue Cross and Blue Shield of Kansas as part of the Korn Ferry Tour family, and this partnership provides one of our longest-running tournaments with an exciting future as our Tour continues to evolve.”

The Blue Cross and Blue Shield of Kansas Wichita Open Benefitting KU Wichita Pediatrics is a 72-hole competition featuring 156 players from around the world. One of four tournaments played every season since the Korn Ferry Tour’s establishment in 1990, the event brings more than 50,000 people to Crestview Country Club each June. Crestview’s iconic 17th hole is one of the more notable experiences on the Korn Ferry Tour because of the incredible fan support and lively crowds.

The 2022 playing of the event was won by Norman Xiong, who posted the second-lowest score in Korn Ferry Tour history (254, 26-under par) as he became the 25th open qualifier to win an event in Tour history.

The tournament’s longevity is a direct result of the support of a diverse mix of businesses and organizations, like Blue Cross and Blue Shield of Kansas, that have proven their commitment to the well-being and growth of the community. The sponsorship model of the tournament is unique, with the Ambassador program being instrumental to the ongoing success of the tournament. The Blue Cross and Blue Shield of Kansas Wichita Open Benefitting KU Wichita Pediatrics was previously named the Korn Ferry Tour Tournament of the Year in part because of its impressive corporate partnerships.

About the Wichita Open

The Blue Cross and Blue Shield of Kansas Wichita Open Benefitting KU Wichita Pediatrics is one of three tournaments played every year since the Korn Ferry Tour’s establishment in 1990. In 2022 it contributed $280,000 to local charities and the tournament’s economic impact is $7.2 million annually. It is the mission of the tournament to significantly impact the economy, quality of life and charitable organizations of Wichita, Sedgwick County, and the State of Kansas.

About Blue Cross and Blue Shield of Kansas

For 80 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust with its members and contracting providers by providing outstanding customer service while quickly and accurately processing claims; fairly administering benefit plans and contracts; offering programs, services and tools to help members improve or maintain their health; and operating under the highest ethical standards while being good stewards of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross Blue Shield Association and is the state’s largest insurer, serving all Kansas counties except Johnson and Wyandotte. For more information, visit bcbsks.com.

About the Korn Ferry Tour

Founded (1990), owned and operated by the PGA TOUR, the Korn Ferry Tour identifies and develops golf's next stars, preparing them to compete and win on the game's biggest stage. The Korn Ferry Tour, which has served as a path to the PGA TOUR since its inception, will award 30 PGA TOUR cards based off its points list in 2023, with the No. 1 player earning exemptions into the following year’s PLAYERS Championship and U.S. Open. With more than 600 PGA TOUR titles, 28 major championships and six FedExCup champions, Korn Ferry Tour alumni make up 88 percent of the PGA TOUR’s current membership. To learn more about the PGA TOUR, the Korn Ferry Tour and to follow the season-long quest for PGA TOUR cards, visit PGATOUR.COM or follow the Korn Ferry Tour on social media. 

  Six Korn Ferry Tour events are televised annually on GOLF Channel in the United States, with tournament programming also available via 22 linear TV partners in 170-plus countries and territories. Over 70 hours of live coverage is available in 130-plus countries and territories. Programming is also available via the OTT platform GOLFTV powered by PGA TOUR in every market outside of the United States (185-plus countries and territories), excluding Australia, China, Korea and Russia.